Press Release

Introducing Ada’s unified Reasoning Engine™

Ada launches the first unified Reasoning Engine, powering AI agents with centralized intelligence across every channel.

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Ada Support
Tilt logoCebu Pacific logoIPSY logoPinterest logoSquare logoMonday.com logoSky logoBarnes & Noble logoDigicel logoMalaysia Airlines logoBlackhawk Network logoLife360 logoGrab logoZoominfo logo
Tilt logoCebu Pacific logoIPSY logoPinterest logoSquare logoMonday.com logoSky logoBarnes & Noble logoDigicel logoMalaysia Airlines logoBlackhawk Network logoLife360 logoGrab logoZoominfo logo

Press releases

News & Updates
Malaysia Airlines Selects Ada’s Agentic Customer Service Platform to Power Improved Travel Experiences

Global carrier strengthens digital CX strategy with omnichannel, enterprise-grade agentic AI

News & Updates
Ada Launches the Industry’s First Unified Reasoning Engine, A Single Intelligence Layer to Power Agentic Customer Experiences in Any Channel

Patent-Pending Innovation Reduces AI Agent Management Workload for Internal Teams, Accelerates Automation for Complex Use Cases

Research
Shoppers want faster returns, are ready for AI

55% of shoppers make holiday returns; 57% say poor return experiences hurt brand loyalty. AI-powered support can help.

News & Updates
Medallia & Ada partner to unite CX insights with AI agents

Medallia and Ada partner to unify AI-powered CX actions with omnichannel insights, helping brands scale automation and boost satisfaction.

Ada in the news

CXM World · Thu, Feb 26, 2026
Malaysia Airlines Deploys Ada’s Agentic CX Platform

The carrier is expanding its digital strategy with Ada’s Agentic Customer Experience (ACX) platform, which powers its AI customer service agent, ‘Mavis’.

Punk CX · Thu, Feb 19, 2026
Transforming experience for business outcomes – Interview with Sid Banerjee, Mike Murchison and Paloma Paraja

This episode of the Punk CX podcast features three interviews recorded at Medallia’s Experience event in Las Vegas from February 10-13.

Martech Edge · Fri, Feb 13, 2026
How's this "Returns Shouldn’t Be Tolerated — They Should Be a Strategic Differentiator"

Your research shows returns are now a routine part of shopping, not a seasonal issue.

No Jitter · Fri, Jan 23, 2026
Medallia-Ada partnership brings context to AI agents

Grounding AI agents on customer data delivers context and helps AI agents make better decisions which can improve customer experience.

Chain Store Age · Thu, Jan 22, 2026
Survey: Unexpected fees tops list of returns' pain points

Shoppers expect — and want — returns to be routine, but the reality is sometimes different.

CXM World · Wed, Jan 21, 2026
Medallia and Ada Want Customer Data to Do Something Useful

Medallia and Ada are teaming up to fix one of customer experience’s most persistent frustrations: knowing what’s wrong, but acting on it too slowly.

Ada’s impact, in numbers

AI agents deployed, globally
interactions
tokens processed per month
automated resolution rate

Boilerplate and attributions

Boilerplate

Ada is the trusted AI-native customer experience company, built to transform how enterprises engage with customers. Powered by the ACX operating model—which unifies technology, methodology, and expertise—Ada deploys high-performing AI agents that deliver personalized, efficient interactions across every channel and language. Since 2016, Ada has powered more than 5.5 billion interactions for global brands like Square, Pinterest, Sky, Canva, and Monday.com, delivering extraordinary CX at scale. With enterprise-grade security and compliance (SOC 2, GDPR, HIPAA, AIUC-1), Ada enables organizations to reduce cost-to-serve, elevate CSAT, and increase lifetime customer value. Learn more at ada.cx.

Attribution and naming

When referencing Ada in copy:

  • Use Ada as the company name
  • Use AI agent (lowercase “agent”) when describing the product

Logo and guidelines

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Get in touch

Media inquiries
pr@ada.cx
Agency contact
PAN Communications for Ada
ada@pancomm.com