Automate complex workflows with AI customer service agents
Train your AI agent to follow your standard operating procedures (SOPs) with the same skill of your best human agents.
AI agents that can think, act, and deliver
Empower your AI agent to solve complex problems — not just the simple ones. From rebooking flights during IROPs to processing refunds and extending payment deadlines, your AI agent can now manage it all.
With Playbooks, your AI agent follows your detailed, multi-step SOPs to the letter, just like your best human agents — delivering seamless, consistent, and on-brand customer experiences every time.
resolve complex inquiries with less effort and zero scripts
build complex workflows, fast
Create Playbooks 10x faster using plain language, uploaded SOPs, or flowcharts—no scripting needed.
easy to review and refine
Written in natural language with clear steps, Playbooks are simple to update as your policies evolve.
personalized and adaptive
Playbooks respond naturally while following your procedures, using real-time customer and system data to personalize every step — without relying on rigid, scripted frameworks.
guide your AI agent’s decisions
Coach your AI agent to choose the right Playbook—or take a different path—to improve outcomes over time.
designed for scale and trust
Playbooks follow rules exactly, with built-in checks to ensure accuracy and consistency at scale.
teach ada your SOPs in minutes
Create Playbooks from whatever you already have—whether it’s a quick description, a written doc, or a flowchart.
use a prompt
Describe a process in plain language.
upload a doc
Already have written SOPs? Upload your PDFs.
import a flowchart
Upload a visual diagram.
purpose-built Playbooks for every industry
Resend flight itinerary — authenticate customer, retrieve and identify their specific flight itinerary, & send it to desired email address.
Replace a lost credit card — verify identity, check for fraudulent transactions, overnight a new card — all without a human touch.
Return damaged items — identify the order and specific items that were damaged, issue refund or reship items based on customer preference.
Simplify claims — check claim status, inform customers about status of adjuster assignment, and share adjusters appointment details via email or SMS.